Alterna Professional Hair Care Solutions
Born from years and years of exhaustive research and development, the goal of Alterna Professional Hair Care is to persistently extend the limits of their product benefits. They often achieve as they uncover the latest in hair care ingredients and technology that help shape the future of professional hair care.
Alterna has created innovative formulas that have set industry standards. They have introduced creative and valuable concepts; a very example of which is enzymetherapy - the science of skin care for hair. Fruits of several years of extensive research are evident in their different product lines: HEMP, Caviar, Life, Luxury, and TEN.
Alterna’s HEMP line is what they often refer to as nature’s gift for healthy hair. Going with the ever changing trends in fashion and hair style can easily bring harm to the health of one’s hair. In order for hair to remain healthy, it requires to be nourished with proteins, minerals, and vitamins. The HEMP formulations contain Certified Organic Botanicals that help strengthen hair. The nutrients derived from these botanicals are needed in damage prevention so that hair stays healthy and strong - naturally.
The fight against aging has become popular over the years. The Caviar line from Alterna has been developed with advanced anti-aging technology so that hair continues to look youthful and healthy. The Caviar Anti-Aging line is a complete array of products for hair and skin that have been damaged by daily stresses of life, including environmental factors, chemical services, and premature aging. Each Caviar formulation contains their Age-Control Complex that integrates three vital ingredients: caviar extract, vitamin C, and cytokines. The combined power of Caviar Extract and the latest in hair technology target the aging process at the cellular level, helping minimize the visible signs of aging and enhancing the overall look and form of hair.
Alterna LIFE Solutions blend the potency of eastern extracts like lotus blossom, Ho-Sho-Wu, and white water lily with modern technologies to successfully nourish hair with specialized needs so it can work at its best. The light formulas support the internal balance of hair, therefore intensifying vibrancy and preserving color.
The Luxury collection from Alterna is a complete line of shampoo and conditioner that lets users experience luxury in hair care. The line is prepared with white truffle extract - a rich source of B vitamins. B vitamins are essential in the absorption of proteins and amino acids, and are necessary in making hair healthy and beautiful. They further improve the strength of hair, minimize split ends, and protect hair from breakage.
Alterna further refines performance with their Science of TEN formula. The Science of TEN is the ideal mixture of ten key elements from the world over to give extraordinary results to ordinary hair. TEN establishes new benchmarks in advanced formulation and product performance. With African cacao extract, hyaluronic acid, Caviar Age-Control Complex, Color Hold, white truffle oil, champagne grape seed oil, Bulgarian evening primrose, Arabian frankincense, Moroccan quillaia bark, and arnica flower, Alterna’s TEN meets its commitment to create hair care products that bring results.
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